Skip to main content

Bachelor of Science Degree in Mass Communications

The B.A. in Mass Communications undergraduate degree requires 124 total credit hours for completion. Of those, 36 hours must be courses in the major. Courses in the major must include:

  • MASC 1113: Introduction to Mass Communications
  • MASC 1213: Mass Media Writing
  • MASC 3003: Mass Communications Research Strategies and Skills
  • MASC 4213: Legal and Ethical Principles of Mass Media
  • MASC 4313: Senior Seminar and Portfolio Assessment

Mass Communications majors must complete additional hours in their chosen discipline:

• Advertising • Broadcasting • Multimedia Journalism • Public Relations

Students wishing to study Mass Communications along with another degree can either double major or declare a Mass Communications minor, which is 18 credit hours.

Advertising Track

Advertising Track = 36 credit hours

Department Requirements (15 hours):

MASC 1113         Introduction to Mass Communications

MASC 1213         Mass Media Writing

MASC 3003         Mass Communications Research Strategies & Skills

MASC 4213         Legal & Ethical Principles of Mass Media

MASC 4313         Senior Seminar and Portfolio Assessment

  

Track Requirements (12 Hours):

MCAD 2213         Principles of Advertising

MCAD 3103         Advertising Writing & Design

MCAD 3403         Advertising Planning

MCAD 4013         Integrated Campaign Development

 

Electives in Mass Communications (9 Hours) 3000 level or above.

Broadcasting

Broadcasting Track = 36 credit hours

Department Requirements (15 hours):

MASC 1113         Introduction to Mass Communications

MASC 1213         Mass Media Writing

MASC 3003         Mass Communications Research Strategies & Skills

MASC 4213         Legal & Ethical Principles of Mass Media

MASC 4313         Senior Seminar and Portfolio Assessment

  

Track Requirements (15 Hours):

MCBC 2103         Introduction to Broadcasting

MCBC 2213         Broadcast Writing I

MCBC 2343         TV Studio Production I  

MCBC 2443         TV Field Production

MCBC 4023         Corporate Video or MCBC 4143 Broadcast News

 

Electives in Mass Communications (6 Hours): 3000 level or above


Multimedia Journalism


Multimedia Journalism Track = 36 credit hours

Department Requirements (15 hours):

MASC 1113         Introduction to Mass Communications

MASC 1213         Mass Media Writing

MASC 3003         Mass Communications Research Strategies & Skills

MASC 4213         Legal & Ethical Principles of Mass Media

MASC 4313         Senior Seminar and Portfolio Assessment

  

Track Requirements (12 Hours):

MCMJ 2003         Multimedia News Reporting

MCMJ 2443         TV Field Production

MCMJ 3313         News Editing

MCMJ 4103         Content Development, Design and Management

 

Electives in Mass Communications (9 Hours): 3000 level or above

Public Relations


Public Relations Track = 36 credit hours

Department Requirements (15 hours): 

MASC 1113         Introduction to Mass Communications

MASC 1213         Mass Media Writing

MASC 3003         Mass Communications Research Strategies & Skills

MASC 4213         Legal & Ethical Principles of Mass Media

MASC 4313         Senior Seminar and Portfolio Assessment

 

Track Requirements (12 Hours):

MCPR 2013         Public Relations Writing

MCPR 2213         Principles of Public Relations

MCPR 3803         Strategic Planning for Public Relations

MCPR 4013         Integrated Campaign Development

 

Electives in Mass Communications (9 Hours): 3000 level or above

YOU QUALIFY FOR FINANCIAL AID

If you score above a 22 on the ACT/100 SAT with a 3.0 GPA, you qualify for: 

Academic scholarships from $1,700–$8,000 per year

Departmental scholarships from $3,000–$11,000 per year

Learn more about financial aid at OKCU

Ready to start your OKCU application? Let's go.

Apply Now