Marketing is a highly visible component of contemporary American business. Employment opportunities, stimulated by the demand for new products and services, are expected to grow faster than the overall growth of the economy. The elective courses in the marketing specialization are designed with the new marketing manager in mind. Opportunity is provided for the student to analyze actual business situations and to design advertising and marketing campaigns.
SPECIALIZATION BLOCK Credit hours: 9
Choose from the following: MKTG 6113 Buyer Behavior 3 MKTG 6123 Services Marketing 3 MKTG 6133 Marketing Research and Analysis 3 MKTG 6143 Marketing of Health Services 3 MKTG 6153 Special Topics in Marketing 3 MKTG 6163 Internship in Marketing 3
