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OCU : Meinders School of Business : Undergraduate Degrees : Marketing
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MARKETING (B.S.B.)

Chair: Jones
Faculty: Brown, Grey, Howard, Monnot

Program Description:

Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.
 
A marketing graduate could find professional opportunities in areas of sales promotion, advertising, distributing, retailing, and sales management.

Major Requirements  
Course #
Course Name
CR. HRS.
MKTG 3023
Marketing Analysis
3
MKTG 3313
Consumer Behavior
3
MKTG 4153
Marketing Management and Strategy
3

Electives

Choose two courses from the following:
MCAD 2213
Principles of Advertising
3
MKTG 3123
Personal Selling
3
MKTG 4013
Marketing Channels
3
MKTG 4123
Services Marketing
3
MKTG 4213
Marketing Research
3
MKTG 4223
Consultative Experience
3
ECON 3213
Microeconomics
3

 






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