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OCU : Meinders School of Business : Undergraduate Degrees : Marketing
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MARKETING (B.S.B.)

Chair: Autry
Faculty: Brown, Howard, Jones, Smith, Williams

Program Description:

Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.

Every organization’s goal is to market and sell its products or services profitably while creating a valuable relationship with customers. A marketing graduate could find professional opportunities in sales, advertising, communications, promotions, brand management, supply chain management, research, and more for companies both large and small, for profit and nonprofit. The emphasis of our program is a blend of theory and “hands-on” experiences through projects with external clients, internships, and interactions with leaders in the marketing industry.

Major Requirements  
Course #
Course Name
CR. HRS.
MKTG 3113
Marketing Research
3
MKTG 3123
Consultative Selling
3
MKTG 3143
Supply Chain Management
3
MKTG 3153
Customer Fulfillment through Product and Service Innovation
3
MKTG 4153
Marketing Management and Strategy
3

Electives

Choose two courses from the following:
MKTG 4013
Transnational Marketing
3
MKTG 4023
Category Management
3
MKTG 4033
Customer Relationship Management
3
MKTG 4933
Resource Development
3
MKTG 4953
Marketing and Social Entrepreneurship for Not-for-profit Organizations
3
SBUS 4113
Sports Marketing
3

 






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