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MARKETING (B.S.B.)
Chair: Jones
Faculty: Brown, Grey, Howard, Monnot
Program Description:
Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.
A marketing graduate could find professional opportunities in areas of sales promotion, advertising, distributing, retailing, and sales management.
| Major Requirements |
|
|
Course # |
Course Name |
CR. HRS. |
MKTG 3023 |
Marketing Analysis |
3 |
MKTG 3313 |
Consumer Behavior |
3 |
MKTG 4153 |
Marketing Management and Strategy |
3 |
Electives
|
Choose two courses from the following: |
|
MCAD 2213 |
Principles of Advertising |
3 |
MKTG 3123 |
Personal Selling |
3 |
MKTG 4013 |
Marketing Channels |
3 |
MKTG 4123 |
Services Marketing |
3 |
MKTG 4213 |
Marketing Research |
3 |
MKTG 4223 |
Consultative Experience |
3 |
ECON 3213 |
Microeconomics |
3 |
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