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Oklahoma City University
Communication & Marketing
VISUAL IDENTITY GUIDE AND MEDIA POLICY
VISUAL IDENTITY & PUBLICATION POLICIES
COLORS
QUALITY RESTRICTIONS
THE UNIVERSITY LOGO
EEOC STATEMENT
THE UNIVERSITY CREST
THE STARS LOGO
PUBLICATION GUIDELINES
Dear faculty and staff members:
Oklahoma City University is a diverse institution comprised of many separate units. All of these units are part of the larger institution. It is our shared responsibility to help build consistent recognition and understanding of the university as a whole.
One of the most important ways to build what marketers call "brand identity" for Oklahoma City University is through consistent use of identifying colors and graphics. The appearance of our advertising, correspondence, publications, signs, and other presentations shape attitudes about the institution. A consistent visual identity helps others recognize the university. This guide updates rules set down by resolution of the board of trustees in 1999. In May 2002 the board unanimously adopted these revised visual identity standards. Anyone producing materials that represent the university or one of its units is required to follow these guidelines.
Another important factor in presenting a consistent image for the university is a single point of contact for the media. Please also follow the media policy in this guide.
Thank you for helping the continued progress toward a strong and well-coordinated public identity.
Sincerely,
Tom J. McDaniel
President
Bernie L. Patterson
Provost and Vice President for Academic Affairs^top^
VISUAL IDENTITY AND PUBLICATIONS POLICIES
Adopted by the Oklahoma City University Board of Trustees - May 2002
Use the approved university logo prominently on all materials of the university or its various colleges, schools, and departments. The logo's text and graphic elements should not be used separately unless the full logo appears prominently elsewhere on a piece.
Discontinue use of other logos previously representing the university.
The Stars logo is an athletics and campus spirit symbol and should not be used in place of the university logo.
The university crest is only for use on special documents like diplomas and certificates, and should not be used as the university logo. (For approved uses of the university crest, contact Academic Affairs or Communications & Marketing.)
Printed materials should follow the guidelines in this document. All pieces produced by colleges, schools, departments, or offices of the university should be approved, prior to publication, by the staff of the Communications & Marketing Department, who may require changes to graphics or text to bring them into compliance. If you have questions about these policies, call the Marketing & Communications Department at 405-208-5818. Provide enough advance notice to allow scheduling of a proper review.
Materials intended for external distribution that do not follow this policy may not be paid for by any university funds, including auxiliary, discretionary, or other special accounts.
To comply with the logo policy and save money, the university's business office has had new generic stationery and envelopes printed for use by all departments. You are not required to throw out existing stock; continue using what you have until it is gone. For information about reordering, please contact the business office at 208-5498.
The official style guide adopted by the university is The Chicago Manual of Style. Refer any style questions to Academic Affairs or Communications & Marketing.^top^
COLORS
Oklahoma City University's official colors are royal blue and white. Specific color combinations are approved for the university logo, Stars logo, and university crest.
The approved color of blue is Pantone 287.
The approved process color combination is cyan 100%, magenta 68%, yellow 0%, black 12%.
In cases where neither is available, the color specified should be royal blue. Consult with the Communications & Marketing department.
PANTONE 287
PROCESS COLOR
The colors shown on this panel and throughout this guide have not been evaluated by Pantone. Inc., for accuracy and may not match the PANTONE Color Standards. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide. PANTONE is a registered trademark of Pantone. Inc. ^top^
QUALITY RESTRICTIONS
No second-generation reproductions of the logo may be used. Contact the Communications & Marketing Department for appropriate graphics.
The logo may only be printed in black or royal blue on white, or in white reversed against a black or royal blue background. The Director of Communications & Marketing may make exceptions regarding the background used when reversing the logo.
Other printing applications (e.g., foil. embossing, etc.) must be approved by the Director of Communications & Marketing.
Do not break the text and graphic elements of the logo apart. The graphic and text elements are one gestalt and should be resized together not individually.
A protected area of white space is required around the logo.^top^
THE UNIVERSITY LOGO
The university logo should appear prominently on all university materials, including academic and program brochures, event programs and announcements, posters, business cards, memo pads, envelopes, labels, business and courtesy note cards, etc.
The graphic element of the logo should not be printed smaller than 1/4" by 1/4" if possible.
Maintain a protected area of negative space around the logo to ensure visual impact.
The university logo should be the main brand identifier. If graphics representing divisions of the university are used, they should not compete with the university logo for dominance.
 ^top^
EEOC STATEMENT
Oklahoma City University pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and employees with respect to hiring, continuation, promotion and tenure, applicants for admission, enrolled students, and graduates, without discrimination or segregation on the grounds of race, color, religion, national origin, sex, age, handicap or disability, sexual orientation, or veteran status.
The Vice President for Student Affairs, located in Room 205 of the Clara E. Jones Administration Building, telephone 405-208-5831, coordinates the university’s compliance with titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Rehabilitation Act of 1973, the Americans with Disabilities Act, and the Age Discrimination in Employment Act. ^top^
THE UNIVERSITY CREST
The university crest should not be used as the university logo. It is reserved for special publications like commencement programs, diplomas, invitations, and certificates. It may sometimes be incorporated as a design element on publications. All use of the crest must be approved by the Director of Communications & Marketing. The quality restrictions for use of the university crest are the same as for use of the university logo. The range of colors in which the university crest may be printed also includes gold and silver.
 ^top^
THE STARS LOGO
The Stars logo is the official athletics and campus spirit symbol for the university. It does not replace the university logo on any printed materials produced by any other unit than the athletics department. It is intended specifically for use on athletics uniforms and other "school spirit" materials. The quality restrictions for use of the Stars logo are the same as for use of the university logo. The background colors on which the Stars logo may be printed are white, black, royal blue, and silver.
 ^top^
PUBLICATION GUIDELINES
Contact the Communications & Marketing Department whenever you have a question about the appropriate use of the University's logo or following these guidelines.
Use the university logo prominently on the outside cover of all publications, ads, films, videos, and Web sites.
Maintain the integrity of the university's logo.
Print the university logo and its component parts (text and graphics) in the approved colors and configurations.
Always spell out or say "Oklahoma City University" on the first reference (at a minimum), not "OCU."
Be sure to use the EEOC statement on items pertaining to admissions, employment, or recruitment.
Don't create individual logos for units within the university.
Don't create individual letterheads or other stationery for units within the university.
Avoid placing the university logo adjacent to other logos.
Don't use the university crest interchangeably with the logo.
Don't combine the university logo with other elements.
Don't separate the logo into its component parts, unless used properly and prominently elsewhere on a piece.
Don't stretch, skew, or otherwise alter the proportions of the university logo.
Don't crowd or overprint the university logo.
Don't screen or ghost (print at a percentage) the university logo without approval by the Communications & Marketing Department.
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