Mass Communications  
Advertising | Track Requirements

Mass Communications

Advertising Track = 36 credit hours

Department Requirements (15 hours):

MASC 1113         Introduction to Mass Communications

MASC 1213         Mass Media Writing

MASC 3003         Research Strategies & Skills

MASC 4213         Legal & Ethical Principles of Mass Media

MASC 4313         Senior Seminar and Portfolio Assessment

  

Track Requirements (12 Hours):

MCAD 2213         Principles of Advertising

MCAD 3103         Advertising Writing & Design

MCAD 3403         Advertising Planning

MCAD 4013         Integrated Campaign Development

 

Electives in Mass Communications (9 Hours) 3000 level or above.