Department of Mass Communications
Advertising

Track Requirements

Credit Hours: 36

MASC 1113 Introduction to Mass Communications
MCAD 2213 Principles of Advertising
MCAD 3103 Advertising Writing and Design
MCAD 3403 Advertising Planning
MASC 3003 Mass Communications Research Strategies and Skills
MCAD 4013 Integrated Campaign Development
MASC 4213 Legal and Ethical Principles for the Mass Media
MASC 4313 Senior Seminar and Portfolio Assessment

Plus 12 credit hours of department electives, nine of which must be 3000 level or above.