Marketing Degree Program
The management and marketing faculty work collaboratively to offer a learning environment where students have the opportunity to learn management and marketing theory and apply through experience in and outside the classroom the skills and abilities necessary to develop the art of management and leadership and the science of management and marketing. Students may participate in externships, mentoring, internships, and interactions with leaders in the marketing industry and management at all levels.
Business (General)
| Course Number | Credit Hours | Course Title |
|---|---|---|
| LAS-1063-xx | 3 | Liberal Arts Seminar |
| ENGL 1113 | 3 | Composition I |
| ENGL 1213 | 3 | Composition II |
| ENGL ____ | 3 | Literature: World: 2513/2603
Western: 2103/2203 - or - Classics: 2004H/2114H |
| REL ____ | 3 | Intro to Biblical Literature - or -
Intro to World Religions |
| HIST ____ | 3 | U.S. History: 1003/1103 (1113I – Survey for int’l students) |
| Modern Language | 6 | May be satisfied by competency waiver |
| 3 | *Philosophy/Ethics: ___________ | |
| POLS 1003 | 3 | Government In America (1013 Comparative Politics for int’l students) |
| MATH ____ | 3 | |
| SCI 1003/1041 | 4 | Methods of Science Inquiry and Lab |
| PSYC 1113
SOC 2013 - or - ECON 2113 | 3 | Social Science |
| ARTS ____ | 3 | |
| ** Additional Areas | 6 | Cross Cultural Study: Intro to World Religions or World Lit Modern Service Learning: _______________ |
* This requirement may be satisfied by a required business core course.
** May not require additional courses
Business Core (59 Hours)
| Course Number | Credit Hours | Course Title |
|---|---|---|
| IT 1003 | 3 | Computers in Society |
| IT 3133 | 3 | Management Information Systems |
| MGMT 1001 | 1 | Business Connection |
| MGMT 1002 | 1 | Sophomore Business Connection |
| MGMT 2023 | 3 | Business Research & Communication |
| MGMT 2213 | 3 | Business Law |
| MGMT 2223 | 3 | Business Ethics (fulfills Philosophy/Ethics requirement) |
| MGMT 3123 | 3 | Principles of Mgmt & Organizations |
| MGMT 3213 | 3 | Human Resource Management |
| FIN 3023 | 3 | Business Finance |
| ACCT 2113 | 3 | Financial Accounting |
| ACCT 2213 | 3 | Managerial Accounting |
| ECON 2013 | 3 | Principles of Macroeconomics |
| ECON 2113 | 3 | Principles of Microeconomics |
| ECON 2123 | 3 | Business Statistics (fulfills Math requirement) |
| ECON 2423 - or - MATH 2004 | 3 | Incremental Analysis and Optimization Calculus & Analytical Geometry |
| ECON 3013 | 3 | International Economic Policies |
| ECON 3513 | 3 | Applied Statistics |
| MKTG 3013 | 3 | Marketing Principles |
| MGMT 4573 | 3 | International Business Strategy (fulfills Capstone requirement) |
| PHRH 1103 | 3 | Public Speaking (1103I – for international students) |
Marketing Requirements (21 hours)
| Course Number | Credit Hours | Course Title |
|---|---|---|
| MKTG 3113 | 3 | Marketing Research |
| MKTG 3313 | 3 | Consumer Behavior |
| MKTG 4153 | 3 | Marketing Management & Strategy |
Marketing Electives
Choose four courses from the following:
| Course Number | Credit Hours | Course Title |
|---|---|---|
| MKTG | 3 | 3123, 4013, 4103, 4123, 4133, 4213 |
| MCAD | 3 | 2213, 3103 with permission of the MCAD department chair |
Total Program Hours: 124
EACH STUDENT ENROLLED IN THE SCHOOL IS RESPONSIBLE FOR BEING AWARE OF AND MEETING ALL OF THE REQUIREMENTS OF THE DEGREE PROGRAM. EACH STUDENT SHOULD MAINTAIN A PERSONAL RECORD OF THE PROGRESS TOWARD THE DEGREE.