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Bachelor of Business in Marketing
Program Description
Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.
Every organization’s goal is to market and sell its products or services profitably while creating a valuable relationship with customers. A marketing graduate could find professional opportunities in sales, advertising, communications, promotions, brand management, supply chain management, research, and more for companies both large and small, for profit and nonprofit. The emphasis of our program is a blend of theory and “hands-on” experiences through projects with external clients, internships, and interactions with leaders in the marketing industry.
The management and marketing faculty work collaboratively to offer a learning environment where students have the opportunity to learn management and marketing theory and apply through experience in and outside the classroom the skills and abilities necessary to develop the art of management and leadership and the science of management and marketing. Students may participate in externships, mentoring, internships, and interactions with leaders in the marketing industry and management at all levels.
The Meinders School of Business Is Your Academic Advantage
AACSB accredited
Oklahoma City University is one of only two private Universities in Oklahoma to have a business school accredited by AACSB. AACSB-accredited schools have better programs, better faculty, better students with higher overall GPAs, more international students, more employers that recruit from them, and graduates that receive better salaries.
Active Learning Experiences Help Our Students Excel In a Competitive Job Market
Meinders business students have enhanced opportunities from business plan and ethics competitions to internships, study abroad, live investment activities, and events with local business leaders and philanthropists. Our students have access to some of the best active learning experiences in Oklahoma and abroad.
Expanded Opportunities for Study Abroad and Research
Become an Institute Scholar in the Steven C. Agee Economic Research & Policy Institute (ERPI) and be directly involved in applied economic research, contributing intellectual assets to the local community and State of Oklahoma.
Gain valuable investment insight under professor mentorship though the Meinders undergraduate Investment Club. In 2018, the undergraduate team netted $12,758 in profit for student scholarships.
Learn the art of speaking, listening, and thinking by joining the Meinders Toastmasters International, one of the largest public speaking clubs in the state.
Exceptional facilities
The business school contains cutting-edge technology in more than 12 teaching rooms, four executive classrooms, large and small conference rooms, four computer labs, a student/faculty lounge to facilitate collaboration and mentoring, breakout rooms for small-group meetings, and a 250-seat, theater-styled auditorium.
Business Core Courses
General education courses require 43 credit hours. The basic general education curriculum is a requirement for all undergraduate degrees at Oklahoma City University.
All students completing majors in the Meinders School of Business BBA degree must complete the following required courses referred to as the Business Core.
Business Core: 59 credit hours
Course Number
Course Title
Credit Hours
IT 1003
Introduction to Information Technology
3 credit hours
IT 3133
Technology and Operations Management
3 credit hours
PHRH 1103
Public Speaking
3 credit hours
MGMT 1001
Freshman Business Connection
1 credit hour
MGMT 2001
Sophomore Business Connection
1 credit hour
MGMT 2023
Business Communication and Technical Writing
3 credit hours
MGMT 2213
Business Law
3 credit hours
MGMT 2223
Business Ethics and Leadership
3 credit hours
MGMT 3123
Principles of Management and Organization
3 credit hours
MGMT 3213
Human Resources Management
3 credit hours
ACCT 2113
Financial Accounting
3 credit hours
ACCT 2213
Managerial Accounting
3 credit hours
ECON 2013
Principles of Macroeconomics
3 credit hours
ECON 2113
Principles of Microeconomics
3 credit hours
ECON 2123
Business Statistic
3 credit hours
ECON 2423
Incremental Analysis and Optimization or
3 credit hours
MATH 2004
Calculus and Analytical Geometry
3 credit hours
ECON 3013
International Economic Policies
3 credit hours
ECON 3513
Applied Statistics for Business
3 credit hours
MKTG 3013
Marketing Principles
3 credit hours
FIN 3023
Business Finance
3 credit hours
MGMT 4573
International Business Strategy
3 credit hours
Electives Credit Hours: 0–9
Students majoring in economics with arts and sciences second fields and students majoring in business administration may take business courses to fulfill their elective requirement. B.B.A./M.S.A. students are not required to take IT 3133, Technology and Operations Management.
Marketing Major Course Requirements
Bachelor of Business in Marketing (B.B.A.) | Major Requirements Credit Hours: 21
Faculty: Faculty: Flores, Howard, Smith, Williams | Chair: Guzak
Required Courses
Course Number
Course Title
Credit Hours
MKTG 3113
Marketing Research
3 credit hours
MKTG 3313
Consumer Behavior
3 credit hours
MKTG 4153
Marketing Management and Strategy
3 credit hours
Electives - Choose four courses from the following:
