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Jason Flores

Jason Flores

Jason Flores,
Associate Professor of Marketing, Norick Brother's Distinguished Professor of Marketing Chair
Management & Marketing



Ph.D., Marketing, University of Texas – Pan American
B.B.A., Management, University of Texas – Pan American

Areas of Expertise:

Dr. Flores specializes in the marketing areas of strategy, sales, marketing communications, and ethics. His primary current research efforts focus on the impact of acculturation on salesperson performance and factors that impact co-created customer value, sources of value for customers that are unique to the customer participation context, and customer satisfaction. Dr. Flores has published research in the Journal of Consumer Marketing, Journal of Academic Ethics, and Journal of Legal, Ethical, and Regulatory Issues. Additionally, he has presented his research at numerous regional, national, and international conferences. Dr. Flores and his coauthors received the Distinguished Research Award from the Allied Academies (Academy of Legal, Ethical, and Regulatory Issues) in 2013 for their research on Neuromarketing Ethics. His work on social factors that influence perceptions of service quality was selected as the recipient of the Jane K. Fenyo Best Paper Award for Student Research at the 2011 Academy of Marketing Science annual conference. He has taught courses in the areas of strategic marketing, marketing principles, integrated marketing communications, sales force leadership, consultative selling, and internal and external communications.

Professional Activities

Dr. Flores is a member of the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators Association. He has also worked as a small business consultant where he developed new marketing campaigns, managed existing marketing efforts, and guided new account development and existing account relationship marketing efforts.

Contact Information

Meinders School of Business
Oklahoma City, OK 73106