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Allison Barta Bailey

Finance & Economics, 2006


Urban Retail Specialist, Price Edwards & Company. Producer, Holiday Pop-Up Shops and Industry Flea in Midtown.

Allison Barta Bailey       

Briefly describe your career path. 

During the course of college, I focused on local, independent retailers as a topic of interest. After college, I worked at Chesapeake Energy for several years and blogged about local retail in my personal time. Blogging turned into small consulting job with shops like Blue Seven, Shop Good & the Plaza District. In 2010, I left my job at Chesapeake to pursue consulting full time.

Shortly after, I started the Holiday Pop-Up Shops as a way for my clients to dip their toes into the downtown retail market during the Christmas shopping season. This event has grown every year and continues to be the significant holiday event in Midtown and it grew my relationships with local real estate developers. My work slowly turned toward urban retail design and real estate. In 2016, I joined Price Edwards & Company and I specialize in working with urban real estate developers.

Describe what an average day looks like. 

I'm on my phone or laptop all day – answering inquiries about the spaces that I have listed on the market right now. In between calls, I'm reading leases or business plans for tenants that my clients are negotiating with. Several times a week, I sit with my event manager to discuss Holiday Pop-Ups or Industry Flea. Both events require year-round management and thankfully, I have her to keep them running. Of course, I'm refueling all day with teas from Urban Teahouse and coffee from our local shops!

I wasn't pursuing a career in real estate particularly – I've landed here as a result of several other random choices and experiences and I'm so happy that I did.

What advice would you give your college self about pursuing work in your current industry? 

I wasn't pursuing a career in real estate particularly – I've landed here as a result of several other random choices and experiences and I'm so happy that I did. I would tell my college self to "just keep moving forward in every decision that you make. Each decision may only feel like a stepping stone, but it's a step toward a future unknown goal and it will work out."

What is a lesson learned at OKCU that you have been able to apply to your career? 

I was involved with several organizations (Gamma Phi Beta, Student Senate, Yearbook). Finding compromise and working in a group can be hard, but that type of camaraderie and respect is important in my job. I find it especially important in Oklahoma City where it still feels like a small town and I work regularly with the same brokers from other firms.

What is the most significant thing that’s happened to you since graduating? 

I joined the Urban Land Institute when I left my job at Chesapeake. That helped gain a new network of land use professionals and pushed me in the trajectory of real estate.

Where do you see yourself in 10 years? 

Probably not too far from where I am right now. But, I hope that I get to work on several exciting projects near the new downtown park, in Midtown and in emerging districts around the city in the meantime!

What is your favorite OKCU memory? 

My favorite memories are when I was able to set aside my classwork and my part-time jobs to hang out with my friends, many of which I still hang out regularly with. I always loved a night of dancing - OCU attracts entertaining and talented performers and my friends were no different. I would be laughing all night long!