Oklahoma City University broke its previous fundraising record during this year’s annual United Way fundraising campaign, which wrapped up in November.
The OCU campus raised more than $21,000 for the organization. The total was approximately $7,000 higher than last year and 43 percent above its stated goal.
Darwina Marshall, chairwoman of the university’s annual campaign for the Benevolent Fund, said new events added to the campus United Way Day calendar and a better response rate on returning pledge cards contributed to the successful campaign.
“Our campus community embraced the idea of helping this worthy cause,” Marshall said. “We weren’t sure what to expect with the current economic climate, but as a team effort we pulled through with our most successful year yet.”
OCU began actively fundraising for the United Way of Central Oklahoma in 2001 with a silent auction. Since then, the university has added events and activities to increase involvement.
New this year was a pie-in-the-face contest, where people could vote via monetary donations for an OCU leader to be on the receiving end of a whipped cream pie. Amongst the chosen recipients were President Robert Henry and wrestling head coach Archie Randall.
Other events included a pumpkin carving contest, Trick or Treat for change and an office decorating contest.
Marshall noted that the campaign plans to get more students involved in next year’s event.
“Our campaign happens to end around Halloween and homecoming, so students are already more engaged in exciting campus activities. We think they will be eager to help, especially at that time of year,” she said.
Co-chairs of the OCU United Way Day were Karen Vann, administrative assistant for the Department of Mass Communications; Kaitlyn Palone, acquisitions specialist for the Dulaney-Browne Library; Craig Knutson, chief of staff; and Robert Spinks, director of the Non-Profit Leadership Program.