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Carr Creating Health-Based Brands - 2024

by Natalie Turner

Woman at microphone
Tabatha Carr speaks to students as the Homecoming Legacy Speaker during the festivities in November. 

Dr. Tabatha Carr ’00, ’03, is a paramount businesswoman focused on helping and empowering women with her work in health and wellness. She began her own holistic health service, Living and Loving Life, in 2014, and in 2017, she founded Good Girl Chocolate. Carr earned both her bachelor of science in Biology and MBA in Health Administration from OCU. She then studied naturopathy at the Trinity School of Natural Health.

Good Girl Chocolate has since gained international popularity as one of the leading plant-based chocolate brands. It has appeared in more than 100 media outlets, including Good Morning America, USA Today and Forbes. She received a grant from Beyonce’s BeyGOOD Foundation, and the chocolate also was included as gifts at previous Grammy Awards events and the Oscars. Additionally, it was recently chosen to represent Oklahoma and the Southwest Region by Whole Foods Market in their first Local and Emerging Accelerator Program.

It began as a way to indulge in sweets without feeling guilt. “I created Good Girl Chocolate while on a personal transformation and quest to live and love life,” explained Carr. “After changing my relationship with food and shedding over 80 pounds, I wanted something sweet to eat. I love chocolate, and I could never find a gourmet chocolate to satisfy my sweet tooth that had clean ingredients. I decided to create a chocolate that I could eat every single day.”

Before founding Good Girl Chocolate, she created Living and Loving Life LLC, a holistic health service based in Oklahoma City that offers consultations, hormone testing and an assortment of wellness products. After her own struggles with weight loss, she became dedicated to helping and empowering others through personal health and wellness. At Living and Loving Life, she works with women to identify their personal struggles and find natural solutions. As a naturopathy doctor, Carr specializes in women’s hormonal health. She focuses on natural remedies, including herbal supplements, dietary changes and lifestyle modifications.

“I believe that the body has an innate ability to heal itself if we feed it the right nutrition and eliminate the things that we are intolerant to,” said Carr. She has been inspiring women and other business owners with her work in wellness. “The most rewarding part of my business is knowing that I’m providing jobs, providing a solution to all women who love chocolate and want to indulge in it every single day, and most importantly I have the ability to give back to my community in multiple ways.”

hot pink and black logo for Good Girl Chocolate
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