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Fitness and Sports Management

Human Performance majors may wish to consider a minor in fitness and sports management. The minor emphasizes the strategic communications, public relations, and event promotion aspects of fitness and sports programs, valuable for any student interested in corporate wellness, personal training, coaching, or owning and operating a fitness or strength and conditioning business.

  • MCOM 1103 Introduction to Mass Communications (3 hours)
  • MCOM 2143 Social Media and Online Content Development (3 hours)
  • MCOM 3503 Media Relations and Event Management (3 hours)

Electives (9 hours; 6 must be upper division)

  • MCOM 1213 Media Writing
  • MCOM 2203 Principles of Advertising
  • MCOM 3413 Sportswriting and Sportscasting
  • MCOM 3613 Strategic Communication Writing
  • MCOM 4013 Strategic Communications Campaigns
  • MCOM 4413 Social Media and Online Marketing

Total Hours: 18

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