Oklahoma City University | MASS COMMUNICATIONS: MULTIMEDIA JOURNALISM… Skip to content


You can unlock the power of persuasive storytelling and strategic influence in Oklahoma City University’s Strategic Communications degree program. 

Let our experienced faculty blend theory with hands-on experience, preparing you for dynamic careers in public relations, advertising, and digital media. Dive into cutting-edge coursework that fosters creativity and critical thinking. OCU's intimate class sizes and collaborative environment empower students to develop a versatile skill set, including media production, digital strategy, and effective messaging. 

Join us to harness the art and science of communication, gaining a competitive edge in a rapidly evolving media landscape."

Multimedia Journalism & Broadcast Production 
Major Requirements Credit Hours: 40-42 
Required Mass Communication Courses 21 

  • MCOM 1103 Introduction to Mass Communications 3 
  • MCOM 1213 Media Writing 3 
  • MCOM 3013 Mass Communications Research Strategies and Skills 3 
  • MCOM 4213 Legal and Ethical Principles of Media 3 
  • MCOM 4313 Senior Seminar and Portfolio Assessment 3 
  • Two electives, 3000-level or above, in the Mass Communications department. At least one of these electives must be at the 4000-level.  6

Additional Requirements 19-21 

  • MCOM 2003 Multimedia News Reporting 3 
  • MCOM 2343 TV Studio Production 3 
  • MCOM 2443 TV Field Production 3 
  • MCOM 3313 News Editing 3 
  • MCOM 3513 Nonlinear Editing 3 
  • MCOM 3413 Sportswriting and Sportscasting 3 
  • MCOM 4481-3 The Professional Experience: Communications or 
  • MCOM 3241 Publication Administration 1-3 
    • May be repeated 3 times

Faculty members share their diverse professional backgrounds including advertising, news broadcasting, corporate and commercial video, marketing research, newspaper publishing, public relations, and sports journalism. 

Depending on your major, you will get to: 
• Have hand-on training and experience starting your first semester; 
• Learn practical skills (research, writing, editing, production) needed for success in today’s multimedia environment; 
• Create strategic communications campaigns for local, national, and global brands 
• Develop social media campaigns for clients; 
• Write, shoot, and edit videos, documentaries, and commercials; 
• Manage crisis communications for businesses and host press conferences to improve media relations skills; 
• Learn ethical codes and guidelines from professional organizations; 
• Have opportunities to experience industry first-hand through internships, guest professionals, and on-campus student professional positions; 
• Use modern industry equipment, tools, and learning spaces; 
• Enjoy small class sizes with faculty who become your colleagues; and 
• Train in a high-demand industry.

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